HashIT is a next-gen money and lifestyle app targeting Gen Z, young professionals, and digital nomads. The project started as a fintech wallet and evolved into a full lifestyle suite—combining payments, commerce, and social earning.
Overview:
- Offers virtual accounts, USD cards, crypto, and bill payments.
- Includes earning tools like tasks, referrals, and gaming.
- Features a built-in marketplace with escrow and ads.
- Designed for fast, simple, and secure money management.
Challenges
- Outdated app design and poor UX.
- Website didn’t reflect the product’s value.
- Cluttered navigation and content structure.
- No scalable design system in place.
Solution And Results:
To elevate HashIT’s user experience and align its visual identity with the dynamic lifestyle of its target users, we delivered a comprehensive redesign of both the mobile app and marketing website. Our approach focused on clarity, speed, and usability, all while retaining the brand’s vibrant and youthful energy.
What we did:
- UI/UX Redesign: We reimagined the app’s interface for seamless navigation, prioritizing core features like virtual cards, bill payments, and earning tools.
- Website Revamp: The new website was built to clearly communicate HashIT’s value propositions, improving trust and conversion from visitors to app users.
- Design System Creation: We established a scalable design system to ensure visual consistency and rapid future iterations.
The Results:
Improved SEO and discoverability, boosting website traffic and app downloads
Increase in user engagement within 2 weeks of relaunch
Faster onboarding and reduced drop-offs due to simplified user flows
Increased trust and adoption of financial tools like virtual cards and crypto features
